See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and help Winston-Salem's healthcare workers, university staff, and downtown professionals eliminate thousands in annual credit card processing fees.
How the Cash Discount Program Works
Rather than absorbing card processing fees that eat into margins—a particular pressure for the independent restaurants, coffee shops, and retailers clustered throughout the Trade Street Arts District, Downtown Winston-Salem, and along Fourth Street—our system automatically applies a small service fee to all card transactions. When a customer chooses to pay with cash, the service fee is waived, rewarding them with a discount that appeals to the price-conscious mix of healthcare professionals, university students, and service industry workers who form Winston-Salem’s core customer base. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
For Winston-Salem retailers, restaurants, and service businesses—especially those concentrated along Fourth Street, in the Trade Street Arts District, and near Wake Forest Baptist Medical Center—credit card processing fees eat into already tight margins. Our cash discount program drastically reduces or eliminates those costs altogether.Increase Profit Margins
In a city where healthcare professionals, university staff, and service-industry workers frequent local eateries and entertainment venues, keeping more of each sale without raising prices is a proven competitive edge.Encourage Cash Payments
Winston-Salem’s revitalized downtown, Innovation Quarter, and busy commercial corridors like Hanes Mall Boulevard and Stratford Road see consistent foot traffic where customers still prefer cash for smaller transactions—especially at local cafes, arts events, and entertainment spots near Truist Stadium. Incentivize those cash payments and reduce chargebacks simultaneously.Easy Setup and Integration
Whether you’re operating in Reynoldstown, the West End, or along University Parkway near Wake Forest University and Winston-Salem State University, we handle the entire setup so you can focus on your business.
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, with clear signage and customer communication that builds trust with the diverse workforce and visitor base that keeps Winston-Salem’s commercial districts thriving.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Reclaim your profits while serving Winston-Salem’s cash-dependent customers—healthcare workers at Wake Forest Baptist, university staff and students, and visitors to the Trade Street Arts District and downtown entertainment venues.
CashVue’s Cash Discount Program lets you redirect processing fees that now drain your margin, especially valuable for restaurants, cafés, and retailers in high-traffic zones like the Fourth Street commercial corridor and Hanes Mall Boulevard where cash transactions remain strong.
Contact Us Today to eliminate processing costs and keep earnings that matter to your Winston-Salem business.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Winston-Salem businesses—from healthcare providers near Wake Forest Baptist Medical Center to independent eateries in the Trade Street Arts District—operate cash discount programs successfully every day without regulatory concerns..Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This approach works especially well for Winston-Salem’s mix of service-sector and retail businesses—convenience stores along Hanes Mall Boulevard, local restaurants near the Innovation Quarter, and salons throughout the West End all preserve their posted prices while encouraging cash transactions.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Whether your business draws university staff from Winston-Salem State University, medical professionals from Novant Health facilities, or tourists visiting Truist Stadium for a Winston-Salem Dash game, transparent messaging ensures every customer knows exactly what they’re paying and why.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Manufacturing-heritage businesses, healthcare operators, and finance-sector companies throughout the Stratford Road business district and Downtown Winston-Salem handle these programs with standard accounting practices—no special tax treatment required.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In a city shaped by healthcare campuses, university populations, and revitalized commercial corridors like Fourth Street, businesses operating during peak student and workforce hours see the strongest results, particularly when cash remains a preferred payment method for quick transactions and local events.
